Adhespack Creative Sampling
Maximizing Customer Engagement: Delivering Samples to the Comfort of Your Client's Home
As e-commerce continues to gain prominence in consumers’ purchasing processes, increasing conversion rates and reducing product returns has become more crucial than ever. Our proposal is to send fragrance or makeup samples directly to customers to address these challenges. By allowing customers to experiment with the product at home, we stimulate their desire to buy and enhance their product exploration journey, resulting in higher conversion rates and lower return rates.
How we can help:
Adhespack provides detailed weekly campaign reports to brands, including the number of samples distributed by region, gender, and product, as well as data on how many customers received the sample, scanned the code, and visited the brand’s e-commerce outlets. Additionally, a follow-up survey is sent via email to assess customer engagement, including whether they received the sample, liked the fragrance, were interested in the product, made a purchase, and intend to buy again. Based on this information, Adhespack generates comprehensive research reports for the brand.
The customer visits a customized hotsite, selects desired fragrances, and answers a few questions. Within days, a scented label card with a QR code is delivered, directing the customer to complete the purchase on the brand’s e-commerce site. This project is a collaboration with our partner, Adventures.inc.
Access the Hotsite.
Choose the olfactory test.
Fill in the fields.
Receive at home.
Try and buy.